Mark Siebert

Entrepreneur Leadership Network VIP
Franchise Consultant for Start-Up and Established Franchisors

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

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Franchise

The Key to Working Well With Your Franchisees

To create a business relationship that's a win-win for both sides, you must communicate with your franchisees. Follow these tips.

Franchise

3 Unique Ways to Sell Franchises

When it comes to franchise sales, there are several alternative approaches you can take as a new franchisor. Get an inside look at each strategy.

Franchise

The ABCs of Franchise Discovery Days

Find out what you need to do on Discovery Day to determine if you and your potential franchisee are a good match.

Franchise

3 Ways to Qualify Your Franchise Prospects

Use these factors to choose the franchisees who are the best fit for your business.

Franchise

The Most Difficult Aspect of Franchising

Would you be able to turn down $40,000? You'll have to, if you want your franchise to succeed

Franchise

The 2 Key Sources of Prospective Franchisees You Haven't Considered

If you're not tapping these networks, you're missing out on two important sources of people who may be interested in your franchise.