The Challenges of Monetizing Traditional Media Brian Calle, co-founder of LA Weekly and Irvine Weekly, shares his thoughts on current media trends and how to amplify the global reach of a brand.

By David Meltzer • Nov 2, 2019

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Brian Calle, co-founder of LA Weekly and Irvine Weekly, talks about some of the challenges of being a traditional media outlet in 2019, such as declining print advertising revenue, as well as how creative monetization strategies can help to solve those challenges.

Calle and The Playbook host David Meltzer discuss topics such as the growth of influencer marketing, the increasing prevalence of freelancers in the media, and why Irvine is the economic engine for Southern California. The pair also talk about their passion for the expanding esports market, creating communities via social media and advice for young entrepreneurs who want to want to work in media.

David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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