Why Email Marketing Is Better for Your Business Than Social Media Most entrepreneurs neglect their email marketing strategies. Here's why that's a mistake.
By Svetoslav Dimitrov • Originally published
Opinions expressed by Entrepreneur contributors are their own.
With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn't be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable -- email marketing is more powerful than ever.
Even though new technology springs up every day, having an email list is still one of the best ways to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your digital marketing strategy, and you'll be missing out on a ton of potential business opportunities.
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.