Main Street Entrepreneur
Want to Franchise Your Business? Make Sure You Know These 5 Things
A seasoned franchisor's advice on how to build a successful franchising system.
7 Ways Leading Companies Boost Repeat Sales
For long-term success, businesses need to have customers coming back again and again for products or services.
Developing a Customer Relationship with Longevity
Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future.
How the Founder of a Wildly Popular DTC Clothing Brand Structures Her Day for Maximum Productivity
Lunya founder Ashley Merrill shares the habits and routines behind her success.
Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs
Interview with Velvet Taco CEO Clay Dover about the success and strategies of limited time offers (LTOs), building customer rapport, and the promise to always try new things.
Why Customer Communication Makes a Difference During Inflation
When raising prices becomes necessary as inflation continues, a business owner's best course is to be direct and honest with customers. Here's why.
Want Your Business to Succeed? Use These Tips to Understand Your Customer
Understanding your customer's needs and how to solve them is crucial to your success.
Mapping Out Your Social Media Strategy With Yelp's Lara Betthauser
This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources - your employees.
Is Good Customer Service a Thing of the Past? It Doesn't Have to Be.
Customer service is one major facet of your business that you can control. Don't let it become a thing of the past for your company.
The Power of Educating Your Customer Base
Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first.
How to Automatically Increase Your Customer Lifetime Value
Here are the basics of customer lifetime value, how to track it and how one personalized customer outreach strategy can dramatically boost your score and your income.
Accelerate Growth by Seeing Your Business Through Your Clients' Eyes
Being a client of my company before becoming its CEO helped me take the business to new heights.
The Formula for Success This Entrepreneur Used to Build a 50-Year-Old Brand
How Paul Barton turned his passion for music and engineering into an iconic company.
Going Back to School for a Really Good Beer
Farm Ale Brewing keeps things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.
How to Combat the Death of Customer Service in the Digital Era
The rules of engagement are shifting and customer acquisition has never been more expensive. But savvy retailers can cut through the noise with a little thought and planning.