Chip House

Entrepreneur Leadership Network Contributor
Chief Marketing Officer at Insightly

Chip House is Insightly's Chief Marketing Officer and is responsible for its marketing strategy, messaging, content, digital marketing and lead generation. He has more than 20 years of experience in senior marketing roles at fast-growth SaaS companies.

Latest

Marketing

3 Strategies to Live By When It Comes to Doing More With Less in Marketing

Utilizing three words — scrappy, curious and frugal — and these three strategies can help you produce successful outcomes from your marketing efforts, leading to increased customer satisfaction and new business to boost your revenue.

Growing a Business

Is Your Company Hitting These Engagement Metrics? If Not, You're Going to Lose Customers.

Engagement isn't just an industry buzzword that you can ignore. If you care about retaining your customers, you care about engagement and you should care about measuring it.

Marketing

These Are the Biggest Takeaways from 2022. What Does 2023 Have in Store for the Customer Experience?

As Henry Ford once said, "It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages."

Growing a Business

You Can't Have a Thriving Business Without Happy Customers. Here's How to Keep Them in Your Corner.

Customer experience is more than just a corporate buzzword. Use these tips and tricks to make sure you're treating your customers right.

Growing a Business

Are Your Customer Relationship Management Techniques Up to Par? Ask Yourself These 3 Questions

Strong customer relationships are the crux of just about every business out there. Use these questions to see if you're truly connecting with your customers.

Marketing

How to Ensure Authenticity in Marketing and Build a Loyal Audience

The bar on doing business has been raised. Speak consistently and authentically and you'll earn your customers' trust - and likely, more of their business.

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