Connecting with Customers

Growing a Business

Spending the Most Really Does Win the Most Customers. Here's Why

Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.

Leadership

The Best Customer Service Companies Spend These 8 Minutes A Day Becoming Better Than the Rest of Us

These short and wildly effective customer service improvement steps will set you well on your way toward becoming "the Ritz-Carlton of Industry X" or "the Zappos of Industry Y."

Leadership

Remote Work Skeptics Are Forgetting Their Most Valuable Asset: Their Customers. Here's Why.

While there's a widely-held belief that three days a week in the office is the magic number, with a number of large companies adopting it, it's a fundamentally flawed approach. Instead, what leaders need to focus on is how hybrid work arrangements will serve customer needs.

Growing a Business

5 Tips to Win Back Lost Customers

Here are five tips to help you get your old customers back right now.

Growing a Business

The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.

Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.

Career

Your Career Is On the Line If You're Not Doing This Simple Thing

Having a solid online presence accelerates your career and gives you optionality. Yet, many knowledge workers are getting left behind because they're not investing in it.

Marketing

Customer Loyalty Is Your Holy Grail for Success. Here's How to Cultivate It.

Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.

Franchise

What's It Like to Be the First U.S. Franchisee for a Successful International Franchise? This Miami Entrepreneur Is Finding Out.

Sergio Aguirre signed up to be the first stateside franchisee for the successful laundry franchise, Mr Jeff.

Growing a Business

Want to Scale Your Business? Companies are Using These 5 Strategies Right Now to Unlock Sustainable Growth, And You Should Too.

Want to scale your business but don't know where to start? Let's look at the top trending strategies being employed by companies right now to scale their business.

Collaboration

How to Reconnect With Those Outside Our Inner Circle

Everyone has gone through their own challenges -- it's time to start rebuilding those relationships.

Marketing

How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits

Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.

Leadership

The Playbook to Negative Reviews

Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.

Growing a Business

4 Ways to Better Connect With Your Audience

Have you been delivering content that hasn't really been "hitting home" the way that you'd like? Here's how industry experts have found success.

Social Media

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.

Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.