Sriya Srinivasan
Entrepreneur Leadership Network Contributor
Content Manager
Latest
AI Has Taken Over Qualitative Market Research. Here's What That Means for Your Business.
Discover how AI is transforming qualitative research — increasing efficiency and accuracy and driving faster insights.
How to Conduct Effective Prototype Testing — Essential Tips and Best Practices for Maximum Impact
Here are six essential tips you can use to optimize the prototype testing process.
Adapting to Recession: How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead
Utilizing data-driven insights to identify opportunities and pivot strategies for business success
How to Elevate Your Market Research Strategy for Better Decision-Making
Here's how integrating market research platforms can enhance your strategy and provide deeper insights for better decision-making.
How User Research Can Help You Win Before You Launch New Products and Services
Most new products fail, but yours doesn't have to. Deep user research is the antidote to product failure.
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