Mark Siebert

Entrepreneur Leadership Network VIP
Franchise Consultant for Start-Up and Established Franchisors

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

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Business News

The Real Cost of Franchising Your Business

Franchising can be a low-cost way to expand your brand — but it's not no cost. Here's what to keep in mind.

Franchise

Understanding the Basics of Franchising Your Business

Is franchising right for you? Unlock your business's potential and learn where to start.

Franchise

Looking to Figure Out How Much You'll Make as a Franchisee? Consider These Factors.

There are some important clues you can track down before deciding if owning a given franchise location will give you the financial payout you're hoping for.

Grow Your Franchise

Why Growing a Franchise During 'Interesting Times' Calls for Recommitting to Your Brand

Economic slowdowns have actually proven to be historically good for franchise companies, but it's more vital than ever for them to regroup, redirect and recommit to their brands in order to effectively attract buyers.

Franchise

Is This the Right Time to Sell your Franchise to a Private Equity Firm?

The CEO of iFranchise Group maintains that right now has never been a better point to consider the move.

Franchise

Looking to Expand Your Business? Here are 4 Franchise Alternatives You Need to Explore.

Business owners who are considering expansion have multiple avenues available to them.

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